• Theme 1: Development of Hallyu Administration System
Speech: Characteristics and Limits of K-pop Production System – Strategic Agreement (Lee Hong, Professor, Kwangwoon University)
Future Strategy for Hallyu Marketing Process (Kim Sang-hoon, Professor, Seoul National University)
Analysis of Hallyu Effects Using Complex Systems (Lee Geon-chang, Professor, Sungkyunkwan University)
• Theme 2: Globalization and Strategies of Hallyu
Speech: Globalization and Strategic Plans of K-pop (Lim Seong-jun, Professor, Chung-Ang University)
Globalization and Strategic Plans of Drama Hallyu (Lee Woong-hee, Professor, Hanyang University)
• Theme 3: Economic Effects of Hallyu
Speech: Analysis of Economic Effects and Economic Value of Hallyu ( Jeon Kyu-an, Professor, Soongsil University; Kim Gab-soon, Professor, Dongguk University; Kim Mun-hyun, Professor, Hankuk University of Foreign Studies) |