A commercial featuring PSY was unveiled during the Super Bowl halftime. On February 4, 8:30 AM (Korean time), the Baltimore Ravens and the San Francisco 49ers was on a match up at the Mercedes-Benz Superdome in New Orleans. The Super Bowl is the annual championship game of the National Football League in which the winning teams of AFC and NFC compete for the national championship title.

The commercials that are played during the halftime are as big an issue as the game itself. The high viewership of more than 100 million people means that the airtime for a 30-second commercial can cost several millions of dollars.

PSY also appeared on the screen at the dome during the halftime break. The Wonderful Pistachios Get Crackin’ commercial starring last year’s phenomenon-maker PSY was first unveiled during the halftime. During the 30-second commercial, PSY breaks through the shell of a giant pistachio and starts dancing the horse dance with others dressed like pistachios. The BGM is, of course, the “Gangnam Style”. The comic commercial had the viewers chuckling.

Last year, the commercials that found a slot during the Super Bowl halftime had to pay approximately USD 3.5 million each. The commercial featuring PSY had to pay a similar amount. The fact that PSY appeared on the screen during the Super Bowl halftime reconfirms his reputation and worldwide fame. 

PSY is currently continuing his promotional work overseas. On February 1, he filmed a special for Shanghai Dragon Television in Shanghai. Then on February 8 and 9, he will appear at the Carnival in Brazil.