In a bid to make PR activities regarding Korean cultural industry and beef up cultural exchanges, we invited 4 reporters of China and 8 of Taiwan. These reporters conducted in-depth coverage into culture and cultural industry of Korea through interview with director Kwak, Jae-young of the movie ‘My Sassy Girl’, head of Korea Culture & Content Agency, CEO of NC Soft, head of Seoul International Cartoon and Animation Festival Organization Committee, department head of Seoul Institute of the Arts, etc. Also, they visited on-line game site, which is Korea’s own game culture. As the China area draws attention as a market for Hallyu, we supported the local media’s coverage of Korean cultural industry in a bid to enhance image of Korean cultural industry and contribute to invigoration of Hallyu.