The Korea Foundation for International Culture Exchange (Chairman Young-hoon Kim) held a seminar under the theme of “Hallyu, Beyond Asia to the World: It’s Quality Now” to diagnose the current status of Hallyu and discuss the future of Hallyu. The function was held at the lecture hall of National Assembly Library in Yeoui-do on Tuesday, April 13. The seminar was attended by private and public entities as well as by Hallyu specialists from China and Japan, and allowed participants to investigate the current situation and problems of Hallyu and possible future plans for fueling the Korean wave. Moreover, the seminar gave presentations on the first “Korean Wave Index,” the truth of anti-Hallyu as observed in 5 nations, and the results of a local Hallyu survey conducted in 9 countries around the globe.

The significance of this seminar is that instead of focusing on the contents trade, export sales and other industrial and quantitative aspects, it provided an opportunity for the people to understand that the contents quality must be improved and that the sphere of exchange must be expanded from cultural products to culture in general for Hallyu to continue actively overseas.