Korea's' Hallyu ', which has lost its way between future growth engines and as a victim of the government administration’s monopoly of power.

- Considering the objective value of Hallyu beyond 'national pride'

A balanced research paper, 'Hallyu-nomics,' which covers quantitative effects and qualitative values of Hallyu, has been published. This book examines the current trend of Hallyu to drift between the growth engine of the Fourth Industrial Revolution and as a target of the government administration’s monopoly of power. It explores its quantified ‘economic effects,’ and various qualitative aspects such as 'national brand', 'education', 'public diplomacy.' It is a comprehensive analysis that systematically summarizes the diachronic changes and tasks of various fields that have grown solidly from the seed called 'Hallyu.'