A Hallyu event consisting of six programs took place at Kim Degun Cathedral in Sao Paolo. The eight-hour-long event started in the main square with a K-pop cover dance and taekwondo demonstration. This was followed by a Korean food recipe workshop, Hallyu star makeup workshop, and K-pop cover dance workshop. Korean food sampling event and a craft exhibit took place at another lobby and the main hall. The K-pop dance event attracted some 700 people, and the calligraphy booth also drew in a long line of participants.