The Korea Foundation for International Culture Exchange, the Sapporo Tourist Association, and the Korea-Japan Cultural Exchange Council held the “K-pop Festival in Commemoration of the 64th Sapporo Snow Festival” in Sapporo for the second time in February 2013 following that of 2011. The event, held in commemoration of the “Sapporo Snow Festival,” one of the internationally acclaimed top three festivals, entailed the performance of talented popular K-pop singers who made widely popular Korean music known, as well as help enhance the Korea-Japan friendship.