Disney’s animated “Frozen” has frozen the Korean cinemas. On March 2, it recorded 10,000,315 admissions in total (figures provided by the distributor) and succeeded in drawing 10 million moviegoers nationwide. “Frozen” has officially recorded 10 million admissions. The theater was quiet, but many people had come to watch a movie. What had seemed like a speculation had come true. “Frozen” became the first animation released in Korea to surpass the 10-million-admission mark. “Frozen” shattered the misconception that animations are a children’s territory and joined the top-ranking movies.
How did “Frozen” sweep across the Korean cinemas? One common credit that the press, critics, and moviegoers are giving to the animation is that it has a strong story that is engaging even for adults and a remarkable OST. Men and women, young and old, find the musical story engrossing, and some have even gone so far as to watch all versions of the movie. This is how the 10-million-admission miracle was made. 
The biggest strength of “Frozen” lies in the story. The formula that animation equals children initially came about because adults can find the story childish. “Frozen,” however, is not based on a simple plot of a princess meets a prince. Instead, it interweaves the story of two sisters Elsa and Anna as they face and overcome trials and tribulations. The adventurous plot that deviates from run-down love stories had the power to draw the adult audience. 
Elsa and Anna breathed life into the story. The audience was intrigued by these two unique characters they had not seen before. The only time Elsa shows a true smile is right at the end when she reunites with Anna. Cold as winter, Elsa is a particularly attractive character for the male audience. Fans of the ice queen were busy capturing the scene where “sexy” Elsa makes the ice castle and sharing it on many online communities.
The biggest strength of “Frozen” is probably the dramatic music that is fit for a musical. Elsa’s “Let It Go” topped Korean music charts while other tracks such as “Do You Want to Build a Snowman?” and “Love Is an Open Door” also enjoyed high popularity. Many audience members went on to buy the OST album.
Another factor was the successful marketing of various versions of the animation. Six versions of “Frozen” was released in Korea: “subtitles, digital,” “dubbing, digital,” “subtitles, 3D,” “dubbing, 3D,” “subtitles, 4DX3D,” and “dubbing, 4Dx3D.” More versions became available at multiplex theaters. The audience was able to meet as few as six and as many as ten versions of one film, including a “sing along” version where the audience can sing along to the songs as they watch the film at the theater. These numerous versions of the film catered to the audience’s demands managed to draw more people to the theater.