Korean actress Bora Nam becomes the first Asian model for the French cosmetics brand ‘BOURJOIS’ that has 153 years of history. Since her first advertising campaign for 2016 S/S collection, she has been working as the brand’s muse not only in Korea but also in other Asian countries including China, Singapore, Indonesia, and Thailand. B Bora Nam’s recent photo shoot released on 26th attempts to share the K-beauty knowhow to the consumers and prove that the products of ‘BOURJOIS’ originally designed for the westerners are also wearable for Koreans.

Bora Nam did a great job during the photo shoot as she maximized the moisturizing effects of the products on her clean and fare skin and showed her charms with her big smile and cute facial expressions that match well with her colorful makeup. Besides, we have been told that since she has a genuine interest in cosmetics, Bora Nam took full responsibility as the brand’s muse by having a close look at each project and applied cosmetics to her own skin.

“Bora Nam has a spotlessly fair skin and friendly and lovable eyes and is an actress with a thousand faces who can look fabulous with any kind of makeup. She is the perfect fit for the Asian beauty we seeks and that is the reason why we chose her as the ‘first Asian’ model for our brand. We believe her unique loveliness will play a key role in promoting ‘BOURJOIS’ across Asia, not only in Korea but also in countries such as China, Singapore, Indonesia and Thailand,” said BOURJOIS representative with high expectations.

While Bora Nam’s latest photo shoot draws a lot of attention, the French cosmetics brand ‘BOURJOIS’ is planning to work on word-of-mouth advertising with Nam Bora as a model, launching their new product ‘Rouge Edition Souffle de Velvet.’